A PLEASURE
EVERY TIME.
The grape harvest
Wine is tradition. It is the ritual of the grape harvest that has been repeated for generations, the bond with the land of our ancestors. Wine is part of our culture, a precious addition to our tables since the times of Magna Graecia. It is the legacy of many families who have spent their lives in the vineyards, cultivating them with love and passion. It is the desire to hand down wisdom and know-how to their children and their children’s children, so that they too will appreciate in their glass, in that precious nectar, the aromas and tastes of home.
PLEASURE
Wine is pleasure. It is a treat we allow ourselves after a day’s work, to help ease the burden of fatigue. It is the perfect pairing with a dish, it’s how we choose to accompany a meal. Pouring it into the glass, watching it swirl under the light, as it glints, and then savouring it is a ritual that will never tire us, because we know, deep down, that we would never willingly give it up.
SHARING
Wine is sharing. When there is something to celebrate, sharing a bottle of wine means sharing the joy of that moment too. It is the story of our experiences, our adventures, irrespective of where we might be: at the bar, around the table, around a bonfire, wine has always been a part of our social intercourse. Suffice it to think of how we toast the closing of a business deal, or the signing of a contract, to share our mutual sense of satisfaction. Accompanying these moments with wine helps to make them even more enjoyable.
CONVIVIALITY
Wine is conviviality. It is the desire we feel to serve our guests first before pouring our own glass, when we are at the table. When we are invited to dinner, we like to arrive with a bottle of wine, the passpartout to happiness. On special occasions, we uncork a bottle to celebrate, knowing that the pouring of the wine will trigger a series of joyful events. After all, in ancient Rome, the convivium was the banquet, a veritable feast in which wine took pride of place. Today, we are still following the same formula, because it makes us happy.
